I am trying to figure that out myself. Longs hold millions, we know this and flippers have jumped on since my post over a week ago when I said 4 groups all noticed PNCH again... The conclusions I have come 2 are that one of three things is happening; 1. Groups are slowly loading and going to run a promo this week before the K and the meeting and the party. 2. The company is buying back shares, Not likely but could be. 3. Insiders are loading because of events we don't know about.