People are harping on aapl because they most likely bought in at the top of the pump. 100x690=69k. 100x440=44k, down 25k when Cramer said it was going to 1000!
I love this stock, it's good for 2-5pt moves off support lines which can net u .50-1.50 per option or more. if you do the math, that can mean 500 to 1500 bucks on a 10 contract position within minutes.
No other stock is as tradable as aapl IMO, read the charts people! And take your money out at night and sleep easy ;)