"The label originated in the United States, and designates people who tend to accept and take statements at face value, especially if it is cited in mainstream media or religion. There is documented print usage of this word as early as 1950, in the form, "We, the Sheeple", in the Emory University Quarterly, v.6-7 1950-1951, page 64.[1] "The Wall Street Journal first reported the label in print in 1984; the reporter heard the word used by the proprietor of an American Opinion bookstore affiliated with the John Birch Society.[2] In this usage, taxpayers were derided for their blind conformity as opposed to those who thought independently.[3] Shortwave radio host Milton William Cooper used the term commonly during his Hour of the Time radio show during the late 1980s and early 1990s. The label had been used by authors of fiction: as a title for Canada's ex-MP Garth Turner's 2009 book, also in numerous other works.[citation needed]"
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