I see what your saying and it makes sense but I guess when you only have a lot less to invest at the start $100 sure wont go as far as $1000 so for now seems like I would get more shares even if there is more risk for now. But you are right. I only have a cash account no margin. I think that is alot of risk, borrowing and then if the stock goes up. It safer for me to only spend what I have without borrowing. I guess that is better for more experienced traders.