Yes, the twitter following does raise a flag. When I saw the FB likes go up, I was hopeful it may be real, but seeing the twitter numbers jump by 2800 overnight is a sure sign that it's a paid service.
That said, I won't say it's a bad thing. Say you we're about to make a big announcement and you are a public company, people look you up and the most socially relevant statistics are from FB and twitter. You would not want to follow a company that has 18 followers or just 5 likes. A good starting number will add a little bit of strength behind what you bring to the table.
JNSH has been a profitable company, but did it relatively quietly and we saw what it did to its share price. I think this is JNSH sprucing up its social network fronts before a major announcement, so that when the real followers come they don't feel this is not legit.
Unfortunately that's how the game needs to be played these days. I'm fine with that approach as well, as long as they have some strategy in place for making some noise in the coming weeks. Looks like that's what they are doing and I'm all for it.
They will come due to the announcement, stay because they think it looks like a socially relevant public company and invest because the fundamentals look good and the business model is great.
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