Looking at the potential over one year from now, no sooner. If they can boost revenue like they estimated it is a feasible option. Honestly, it's more of an investment in themselves which would likely make them money within months after doing it. They desperately need investment in their stock, profits from operations, and traditional financing in order to expand and thrive rather than this toxic crap. There certainly is profitable opportunity in the industry they are in, especially now and in the next few years. It is favorable to an r/s which would piss off and spook all the investors so then no one gets anything.
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