>Because it's a crock maybe?<
Crock or not, Denosumab could become a $3B drug by the end of the decade if not sooner.
With the leading edge of the baby boom turning 60 next year, a convenient, safe, and efficacious drug for osteoporosis is going to have a heck of a tail wind.
It remains to be seen whether Denosumab will be all of these things, but the upside is colossal.