Michael Jordan? DUSS?
Last time I picked up the papers, the gang bangers shot someone to steal Jordan shoes.
Unlike Rebok and others, those have nothing to do with comfort - it's all in the marketing/name.
As far as Jason and his designs - Despite me liking them, he failed to market them properly to appeal to the masses or have a huge appeal to the elite.
Jordan's stuff sells because of marketing. That's it. His stuff was in the affordability range.
Young people are not buying Jordan shoes because of comfort. They are buying them because it's cool to show everyone that you have them.
Find the right marketing key for DUSS/Duece line IF they continue it and you have a winner. If not, you don't.
Market Data 
Markets 
AI
