Warren Buffett recommended investing only in what you know. I have a two-year-old niece. I decided to look at investing based on my niece's view of her world. What would her portfolio contain if she invested in what she knows?
In the technology category, it would definitely include Apple (AAPL). She asks to use the iPad. She knows how to recognize icons, scroll with finger movements, and look for the "X" to close apps. Apple products are already a mainstay in her life.
Get 'm young, show 'm the love, install loyalty (forever?) The envy of any ceo worth his salt.