that is a pretty accurate overview of the potential that is about to unfold right before our eyes. I'm not saying a couple years down the road like the Drinkable Air venture. but something which is a perishable, consumable and a necessity..YES A NECESSITY!! like many branded products it will become a staple for many. it is affordable, accessible, tasty and healthy. Well relatively speaking. lol. From a marketing standpoint it is literally genius. anyone who is entrepreneurial will jump all over this. low to practically no overhead, turn key operation. As long as everything is in line with the business plan and remains fully transparent. the biggest loser in the world would be stupid NOT to put their last few bucks towards this.