With it in the 520 area, every investor who has bought and held over the past 9 months is now in the red... can you say overhead resistence and downward pressure?
On the 3-5 year chart, 3 years ago it was at 200 - this may also be the spark to have them lock in the longer term gains here and get that lower tax rate.
No matter how you slice it, this is an anchor on the Nasdaq and S&P500. AAPL's weighing on the S&P500 is approx. 4% - it is the heaviest weighted stock in that index.