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SmallCapVoice: Marley Coffee (JAMN) Announces Its Has Shipped Over 500,000 Real Cups Within First Month

Wednesday, December 12th, 2012

Marley Coffee, a sustainably grown, ethically farmed and artisan roasted gourmet coffee, today announced that it has distributed over 500,000 Marley Coffee Real Cups™ within its first month of distributing its single serve product. Marley Coffee’s Real Cups, which are compatible with most of Keurig’s branded single serve k-cup machines, are now available both in the United States and Canada and represents the fastest moving product in the company’s history.

GUESS WHO MAKES THESE BITCHES????!!!!! THAT'S RIGHT...$AVTC!!!

“The response to our Real Cups has been overwhelming both from a consumer review and distributor satisfaction perspective,” says Rohan Marley, Chairman and Founder of Marley Coffee. “Talkin’ Blues – our 100% Jamaican Blue Mountain Real Cups, with beans that come directly from our Marley Family estate in Jamaica, has been the top selling item that’s being reordered right now. My objective has always been to move JBM from being a niche item within the coffee industry to something that can be enjoyed ubiquitously by all people. We thought it would take time for this to happen, but distribution has exceeded my expectations.”

Distribution initially started in Canada with London Drugs as the company’s anchor retailer in the West alongside a number of Office Coffee Service/ Breakroom companies throughout Canada.

The United States followed quickly in the same pattern as Canada. OCS/ Breakroom and online operators throughout the country have picked up Real Cups with key national grocery retailers in the distribution queue. Additionally, redistributors have started coming on board.

“A large part of my coffee experience has been in the single serve category, so I know the opportunities in this channel,” says Brent Toevs, CEO of Marley Coffee. “At NCS&V, we had exclusively represented all of Timothy’s K-cup business for many years before it was bought. Out of the gate, our growth for Marley Real Cups is exceeding that growth.”

“The key difference in what we did before with Timothy’s, and why we believe we’ll be even more successful with Marley Coffee is our distribution strategy. We are selling Real Cups to both retailers and distributors. Many people have been limited by access to the single serve market and we want to make sure our product is available to anyone to purchase. Our goal is to build relationships with everyone without restrictions. We won’t depend on lengthy contracts that could possibly limit our customer’s opportunity to leverage our products for success. We want our customers to buy from us because they want to and know that we really value their business and the opportunity to be successful because of them.”

Distributors who are interested in the company’s exciting redistributor program for Real Cups should contact [e-mail] or call 323-556-0746. Retailers should contact Chris Hopkins directly at [e-mail] or call him at 214-202-1776.

Marley Coffee currently offers four varieties in a 24 pack, and 12 packs beginning in March of 2013: Get Up, Stand Up (light roast), One Love 100% Ethiopia Yirgacheffe (medium), Lively Up 5 Bean Espresso (medium dark), and Talkin’ Blues 100% Jamaica Blue Mountain® (medium). The company will also be offering a 36 count variety pack.

For the home, Marley Coffee offers two varieties of Jamaica Blue Mountain® Ground and Whole Bean roasts and six varieties of certified USDA Organic Ground Coffee as well as Organic Whole Bean coffee and compostable Single-Serve At-Home Pods. Marley Coffee is also available for the trade in Traditional 2.5oz Fracs, compostable Single-Serve Breakroom Pods, and Branded Vending and Foodservice Solutions. In addition, the company recently introduced its first mobile retail franchise concept, the Marley Coffee-brand Bike Caffe (www.bikecaffe.com/marleycoffee).

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