There's your mistake, IMO. They don't HAVE to compete with the Big Boys. All they need are 15K subs to break even. A company that breaks even is a successful company, as opposed to the thousands which never do. I couldn't careless if GZFX never reaches a million subs. Who cares. Think of it this way...Take Netflix's revenue per paying customer (and they have real churn problems), and apply that to GZFX's next quarterly revenues, then the next. THAT will tell you how many customers GZFX needs to be "as successful as Netflix". JMO of course.