OK, I'll bite; why not on BCCI website? And are you aware of why it wasn't on the website, or are you disputing it as a BCCI PR???
Certainly, the company has kept other PRs on its website even though their 'forward looking' statements haven't proven out:
- December 13, 2011. Announcement of 5 Phoenix area stores to be opened by March 31,2012,including the first by the end of February. The first actually opened in June, and the other four have not been heard from.
- April 5, 2012. Projection that BCCI will be listed on a 'senior exchange' by the end of the year.
Perhaps you are thinking the latter could still happen? Me, I'll take the 'under' on performance against that PR, given performance versus other 2012 PRs.
But in fairness, some PRs do come off the website; for example, I can't find the one from 2011 announcing a New Jersey store.
I also can't find the raft of early October PRs concerning ice cream, new San Antonio stores (which I commented upon at the time as a positive sign, existing market expansion), CEO update, filming of commercials, calendar sales, and trademark registration. 6 in one week!!
But, I attributed lack of this group of PRs on the website to a lack of funds to pay the website management company as funds were likely instead going to pay fines and legal bills -- or more positively ice cream and commercials. Certainly, the market wasn't impressed by the PR barrage, the stock is down 60% in the two months since those PRs.
But hopefully, cash flow will improve in December; about a year ago, there was a positive PR about the strength of holiday coffee sales (albeit without specific year over year or season over season comparisons). Maybe this year, a PR on sales strength for coffee and ice-cream (including where the NY ice cream is being sold so we can go buy some for our blizzard celebrations).
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