t d j, the change is happening right now, why in the world do you think the labels are in negotiations with AAPL?, they are trying to adapt to the quickly growing distribution system before it bypasses them, they have already tried suing it away to no avail just as they did with cassette tapes, and since, at least as far as I know, Mediamax is only being used on some of the BMG releases, as is First4Internet, plus a handfull of disks released by other labels, how do you come up with a sweeping statement like "Either way, our technology will be utilized."??????????????????????? Im not aware of any download systems using it now, is there any?????????????