Summing up, I can see that the Mondelez stock offers good opportunity given its strong product portfolio and its global presence. Its newly launched products are already ringing in good revenue figures and hold the potential to grab good market share.
Yet, what the writer fails to comment on or recognize here is that in the past, this company (or segments/mutations derived from it) have historically struggled for a year or two.
While there is undoubtedly upside to MDLZ ---- the question one needs to ask.........is NOW the time to enter!?!?!?!?!
But, even a caveat to that is.........most all of that historical perspective is W/O.........Cadbury. So, the question then becomes is CADBURY a potential market building catalyst in it's own?