Ok, they don't need to market to consumers but they might need to market to corporations. The 800 pound gorilla in the room, is what else is out there? We clearly don't know if another company has 7 different patents to approach this problem from another angle, which is now undergoing secret beta testing. There may very well be competition to Clipstream down the road, it's hard to claim eternal monopoly status at this point. If you believe in the theory of efficient markets, that the stock price reflects everything known about a particular stock, it becomes hard to justify DSNY's current share price, Clipstream is no secret.