It is estimated that 1 in 5 Americans are 55 and over. That means 70 million potential listeners are not able to enjoy the programming they love due to the homogenized formats that even satellite and internet radio offer. As listeners enter their golden years, radio plays an ever increasing role in ones window to the world and an important link to news and entertainment, especially if other areas of their lives become more limited. The One™ radio’s programming is designed to serve this, ever growing, abundant marketplace as well as providing youth culture with a vital link to its heritage.
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