The claim was that Elite's ceiling is in the billions and as I previously mentioned given that Purdue in its hey made over 3 billion a year off of Oxycontin and that Elite plans on marketing a whole line of Abuse Resistant Products that would span the markets of pain management to addiction treatment.....Billions plural would be the ceiling. I'm not saying that is where Elite ends up. I'm saying it is a possibility. But to say or speculate that Elite is not going to get a slice of that muli billion dollar market is a mistake IMO. And so I will continue buying shares in the .08's because I am getting in on what I believe....speculate if you prefer....to be the ground floor. The lowest PPS ever, as I also mentioned previously, was .038. How much lower do you speculate the PPS is going to go btw?