Here on the AAPT thread, you'll hear typical buzzwords like "potential", "soon", "future", "it is a start up", "they've made mistakes in the past but", etc.
Lisa & Barry began PUMPING this thing nearly TEN years ago, so this does not qualify as a "start up".
Further, per the SEC filings, they've recorded about $480,000 in net sales over the last TEN years. Their combined compensation was nearly that much last year!
LoL