It's exactly the same BS that gets put out every time JBI is trying to round up another bunch of suckers to buy heavily discounted shares in a PIPE offering.
Each time, these ambiguously interpretable photos are disseminated on the internet in such a way so their origin can't be easily traced back to employees of the company.
And also each time, the subsequent SEC filings show that the company has done nothing remotely related to the speculation fueled by the photos. They only hemorrhage cash, and rely exclusively on selling cheap shares to keep their lights on.
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