I think SIAF is hyped among the very limited population that read JF-information. But that is still a rather small and private network. However, JF has done a great job in bringing over a 200 million SEK worth of SIAF to Sweden through more or less associated investors.
But generally speaking SIAF is not hyped.
As a preparation before the SIAF visit in Stockholm in November 2010, we contacted Sweden's largest business paper to set up interviews with mr Lee during his stay. We had prepared the case and gave them a couple of interesting and relevant angles; why an article about SIAF would be of interest to their readers.The first editor we contacted was positive and expressed his interest in my suggestion. Unfortunately he went on paternal leave before the visit was due. The editor replacing the first one, was very reluctant and explained that they would not write about a company that was listed on the Pink Sheets.
So my opinion is definitely no. There is nothing surrounding SIAF in Sweden that you could call a hype. I would even say that SIAF is a non-event to most Swedish investors today. They may know that it exists, but it is not in their focus - not until SIAF is made available to the investor community through a proper listing.
I think that we will start seeing the hype during 2014, when SIAF is sky rocketing and the editors finally wake up and start commenting on the fast growth with headlines like "These are the stocks you should have owned".
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