GP, re: KOL - I didn’t know the term a couple of weeks ago, and now it seems to be all over the place…
What Makes a Key Opinion Leader a KOL? Key Opinion Leaders are the people within a group who are the most influential...
Toronto (PRWEB) March 28, 2012 In a 2012 study by Health Connexions, a healthcare consulting company, we looked at an expanded set of criteria for physician Key Opinion Leaders, which included the following: • The Associations to which the key decision makers belong, as well as the Research Groups that they work with • The places they deem to be the key referral Treatment Centers • The Treatment Guidelines/patterns employed by the various physician KOLs, as well as the general protocols that they follow • The Clinical Trials they have participated in
Market Strategies International also conducted a research study among a select group of 100 national and regional Key Opinion Leaders. The respondents, themselves, defined a KOL (Key Opinion Leader) according to the following key characteristics: • Regularly sought out by their colleagues for opinions or advice • Speak often at regional or national conferences • Have published articles in a major journal during the past two years • Consider themselves early adopters of new treatments or procedures • Help establish protocols for patient care http://www.prweb.com/releases/2012/3/prweb9250355.htm
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