There is little to no dilution. All retail at ask. In fact, the CEO is buying shares on the open market. Dilution occurs when a market maker that's not NITE or UBSS or ETRF sits on the ask with 5k and doesn't move. For example, VERT.
From November, 2011 through July 2012, Candido “Dino” Luzzi, the Company’s Chief Executive Officer acquired 1.271,000 shares of the Company’s common stock in open market transactions. Mr. Luzzi intends on acquiring additional shares out of the market at his discretion.