The Solution for Cosi, Inc. – Building a Billion Dollar Company The most important pillar of my vision for Cosi is the formation of a closely aligned and well-functioning team of qualified, talented, experienced and motivated personnel who would work well together to execute on the following business philosophy: superior financial results come from inspired principled leadership; a clear compelling vision; a consumer-driven culture; innovation; measurable operational excellence; distinctive brand consistency; appropriate cost controls; and realistic funding and timing expectations from owners.
The overarching objective is to drive the Cosi brand to its rightful place as a key player in the most dynamic segment of the restaurant industry: Fast Casual. Clearly, the successful attainment of this status would drive shareholder value.