Isn't that how Mario's deal was structured? How did that work out?
But the other problem is that it generally requires a large percentage of gross revenues.
And since Celsius hasn't provided any details about their Little contract (no offense to what you "heard"), it's anybody's guess as to what it will cost them. Based on last quarter's margins and costs, they'll need to boost sales by about 60% just to cover the current costs, then they have to cover the new PR firm, the new social media marketing and Little.
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