BigBake has provided some very sound numbers to consider. Furthermore, I received a phone call back from Stephanie at Wildcat Nutrition regarding restock of Phase III. Turns out the distributor has dropped Phase III. While that in itself is not necessarily a concern for me I was very bothered when Stephanie explained that the distributor was providing a different RTD that is the "first on the market based on real milk." If ATTD hasn't been marketing their product hard enough for either the retailer or distributor to know that Phase III is based on real milk, then I have little reason to believe there aren't others. The product is excellent, but it seems management has dropped the ball. ATTD is probably going to become a flipper's playground soon, but as far as an kind of long term investment it's looking pretty pointless. If anyone else has some good info to counter this I'd certainly like to hear it.