It's one of the only real ways to force naked shorters/shorts to cover bud. I'll try to explain: Essentially the seller COUNTERFEITS shares of ASYI and sells them. They then buy back the shares at a artificially lower price that they have created to cover the shares they counterfeited and pocket the difference. Many companies have been destroyed this way. PR’s do not help that much, as the naked short seller just counterfeits more shares. There are only a few ways to counter naked short selling and the fast and easiest way is changing the CUSIP number. Changing the CUSIP number cost $148 and takes only 2 days to go into effect and essentially it makes everyone who has shorted shares of ASYI cover their shorts immediately usually sending the price per share of the company to its real value.
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