Replies to post #2773 on Celsius Holdings Inc (CELH)

[Toxic Avenger]

Mario had a huge following though and Celsius has been trying to move OUT of the fitness biz forever.
He can hardly do worse than Mario, but whether late night TV is the right market for Celsuis remains to be seen. They've exhausted virtually every other market, but I suspect the next lesson they'll learn is that impulse buying a $180 POS is one thing and repeat buying a $2 product is quite another.

[Jeff G]

Celsius seems to have found a new direction and are targeting them as best they can with limited funds. Smart move overall.