It will work as long as there is an OTC market. "Huge sums of money".. well if a short hype gain of 1000%+ is not huge then... tell me which fundamental company in the nasdaq has those kind of gains that happen with in weeks. Then weigh out how often it happens there. Reason i say nasdaq is because we all know how OTC does not have many if not any at all fundamentally strong companies.
OTC is the short/interm players dream. There for it should be played as such. Bringing strong fundamentals to otc is like bringing a hockey stick to a baseball game... you are in the wrong playing field. Unless you are looking for that 1 out of 10,000 gem companies that will make it out of the OTC with growth and fundamentals.