It is interesting that they use the word faith. Your definition, Di4, is that of what is commonly defined as faith, but I think BFHJ is using a more ancient meaning of the term based on the latin words fidelitas and fiducia. These are more about faithfulness and deep seeded trust, the opposite is mistrust and anxiety.
Personally, I faith BFHJ is going to take off as a company. My preference is to continually flip on they way up to acquire an ever increasing stake in the company. Am frustrated in not being able to do that lately but it will happen. Go BFHJ!
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