I understand what you're saying, but they aren't going to have a large billboard or presentation-they simply are going to have people in shirts pre-promoting the new app Zngle in some manner. I've been to NY times square many times, and have seen this type of action before. You'd be amazed at how many people they contact from all walks of life, and then those people, if they like it, will begin promoting it themselves to friends/family. I also highly doubt this is their only promo-just their first, and more importantly a pre-promo. Kind of like handing out free drinks for a new company at an event. It's just the beginning of brand-familiarity. I think people are mistaking this as some type of rally or official event. It's not.
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