Dude. That's way too deep. They're a dog food and dog treat company. It's a company you can make money on. It's not like they are selling arms to Somalian pirates. if it pulls back into the 5s buy some.
Come on man, just watch that commercial where sarah mclachlan sings that sad song and the dogs are quivering out in the cold looking sad and just hit the buy button. LOL