Duh, let's see:
Commercials/advertising bring customers to retailers, support product placement.
This generates SALES, which brings in revenues, which brings profits, which increases cash on hand, which is used to further market the products.
Money does not seem to be an issue, and there is still NO DILUTION.
There really are no crucial questions. Fact of the matter is, a nationwide marketing campaign has begun, this is real. This is the quarter ADIA takes off. More to come? I would count on it.
And then there is China! Momentum brings momentum. I like the direction the company is going.