I think term "initial" describes first orders in this new contract. The other orders preceded the contract mentioned in PR. ESFS PRs are not famous for clarity.
There are competitors like the junk made in China. ESFS is not the only game in town but the best game in town. Quality stuff made in US with support teams on call. Whole Foods and Cheesecake Factory and all the rest of the big firms that use ESFS validate that, as the PR suggests. Clinching this big CF deal is a huge wave coming in.
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