Excellent post! HHSE is still undiscovered and in its infancy. The mid-term to long-term deals help to solidify the company's position in the industry and within the investment community, and help to provide liquidity. Soon enough they will strike a major deal that brings forth increased attention. Until that time they will continue to secure deals, increase revenue/profits through other channels and transform the business model. Furthermore, HHSE has shown a propensity to adopt and adapt in the current market environment. I don't think this business philosophy will change because they understand the basic necessity of survival. While management strives for a high flyer, they understand that day to day operations must be funded through the core functions of the business plan-- DVD sales and eventually VOD.
The one aspect of the current plan that excites me the most is the VOD channel. While DVDs have become the bread and butter of HHSE, VOD has the potential to really transform the company from a small firm to a medium to large firm in a short period of time. The global market place is expanding exponentially and they need to enter this market as soon as possible. They have a strategic plan in place to enter this market in the near term and that should really excite shareholders.
By this time next year HHSE should be well positioned in the DVD/straight to DVD, theater and VOD markets.
They are building something here but it takes time. This is no fly by night pump and dump company.
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