These could be people who've been burned on past broken promises, returning like a scorned lover for revenge. They could be people that came with a genuine interest, but were attacked for asking questions and now want to see those people pay for their actions. These could be people that hate seeing others blindly rush into a situation based solely on the word of someone who stands to profit from it. Some people just like to watch the world burn.
So genuinely seeing a stock turn green would cause them pain because it goes against their personal gratification and non-financial interest of seeing people lose money? Interesting……….