The announcement of the Ecig distributor last year still remains unnamed but the 35% gross profit margin on sales showed in the last 3 quarter 2011 financials.
That make sense since the Ecigs are private label marketed.
Just a guess but I anticipate the Hop-On name will be on many of the phone products and services so the distributor(s) will be obvious in due time and could be announced anytime after the products are released by the distributor.