All JBI claimed is that a line of research from an old engineering/research archive was discovered. That line of research had application to the present problem of plastic pyrolysis.
The approach that the original researchers pursued was novel.
The catalyst developed in the old research had to be changed to conform to modern standards.
The story hasn't changed. It was not the company that chose to call the catalyst "magic beans" or "magic catalyst". That term was coined by those who chose to disparage and belittle JBI.
It is true that the catalyst is part of the process that JBI claims can produce fuel for $10 bbl assuming that the plastic is free.
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