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They will be above it all in their hot air balloon and tethered just above the bathrooms with their proprietary "tether contact system".
And if they can hear the scientists and engineers laughing at their business model, they can just go higher and higher until they can't hear it anymore.
There are concerned people trying to warn investors about this pump-and-dump scam called SEFE, but greed causes most of these warnings to go unheeded unfortunately.