Fundamental DATA now is a different story (revenue, outstanding shares, P/E, Book Value, Price to Sales Ratio, etc. are all very important. I do pay attention to that because without solid financials, the price cannot sustain a rally for very long. What a company intends to do is never as important as what they have accomplished in the eyes of serious investors. So, I could care less about what they think they are about to accomplish. What they have already done, in my opinion, is far more important.