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04/15/12 10:22 PM

#13191 RE: samsamsamiam #13189

Facebook Ups The Mobile Ante Again; Buys Mobile Loyalty, Rewards

This just in: Facebook has made another acquisition, and as with Instagram it’s in mobile again. They have bought TagTile, a mobile-based customer loyalty, management startup, for an undisclosed sum.

Though Facebook is known for smaller acquisitions, Instagram’s surging momentum likely compelled the social network to swiftly put together a billion-dollar offer. Last week, Instagram, which has just a handful of employees, closed a financing round worth more than $50 million with several prominent investors, including Sequoia Capital, an early backer of Google, Thrive Capital, the firm run by Joshua Kushner, and Greylock Capital, an early investor of LinkedIn. AllThingsD first reported last week that Sequoia was in the process of leading a $50 million round in Instagram.