You are worried for my wellbeing? Well, that’s kind of you… I can tell you, after almost 3 years in this stock, the first crush is already long over. Now it is more a love, hate relation. Just like in the day to day life this venture is like an emotional rollercoaster. Sometimes it goes well, sometimes it doesn’t. It’s like learning to walk. I’m not sure just how long you have been reading this board but I guess you haven’t read all my 1500’ish posts for IFSL? If/when you would have, you would have seen that I am a positive person from nature (at least most of the times).
You know, when I (and several of the other longs for that matter) started buying our first stack of shares in IFSL it was a pinksheet company with a “limited information” sign. The company wasn’t even reporting following the GAAP rules. I’ve experienced the first spike which was mainly based on pure speculation and no to little content. Okay the company showed some initial growth & announced a magical share buy back but for the rest it was not that special. At one point the company started reporting according to the GAAP rules and got audited numbers. They filed in time and became a pinksheet company with a “current information” signed on the pinksheet website. They then set a target to become a fully reporting company which took some time. After a good year IFSL became a fully SEC reporting company, trading on the OTCQB platform. After several detours the company became a customer fulfilment company, providing services to other companies. No longer did the company choose to do their own marketing in the business to customer scene. There was a lot of risk involved and the return on investment was just too small. IFSL even had a potential fine above their head of $707k. This has already been washed out. The change, business wise, came when IFSL decided to become a customer fulfilment company (in other words business to business scene). It started with small revenue and ditto profits in Q1 ’11, more of the same for Q2 ’11 (but % larger profit) & then the BIG turnaround point of Q3 ’11 where the company showed some good stuff. At the end of Q3 IFSL started up several new cash flow verticals (New Benefits, White Label, RightMailMarketing, PDL). All these programs came into effect near the start of Q4. Given the great results of Q3 IFSL renewed their interest to become listed on the OTCBB. They have found a sponsoring market maker to file a form-211 in order to get them approved by Finra. Only a couple of weeks ago IFSL became OTCBB reporting… Next to that the company has announced several new projects & extensions to verticals (Dollars West PDL + deal with Employee Relations). FYI Employee Relations offers services to about 35M people, including US government personnel. You see, at this moment the company has far much more going on that back in 2009! There is content, healthy content (business wise!).
Okay, this short summary was intended to provide some insights for the progress that the company has made to date. YES there have been some nasty bumps along the road (including this one) and YES the return on investment has been low (if any) for us long term holders but what does provide me (some) comfort is that the company is making progress and is closing deals with respectable organisations like New Benefits & Employee Relations. Organisations like that do not allow relations being started up if the party involved (=IFSL) is not proven to have a decent & working product + does not have a management with certain predetermined qualities (read: flawed but decent). Organisations like that cannot allow themselves to build relations with fraudulent and/or BS type of companies. Next to that the company is SEC reporting and is thus obliged to report correct because if not they risk being prosecuted…
Hehe, I could have written all this in just one line: “let’s give this company the benefit of the doubt to clear this up”. May this be the last serious bump in the road!
Best, Ash
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