ANNUAL - Highly Possible: especially if they have a positive response - the awareness campaigns are just getting started... Oh, and the rewards program they are offering for users is being rolled over annually : Thanks GCRC - I forgot about ALL The amazing things they are doing at the concert ... REMEMBER, The next Cool Thing To DO ????
AND THIS IS WHERE IT GOES::: "and 23 regional Anti-texting groups in various parts of the country.
The initial announcement of the Day of Awareness is expected to also be adjoined by the announcement of the ‘New Cool’ Rewards program, which will reward pledge members with media downloads, VIP experiences, and special event opportunities, at no cost to the students and families, as a means to reward the commitment to Not Text and Drive.
The reward programs will carry-over into an annual program, extending incentives to those who make the pledge, with sponsor-provided extreme vacation getaways over a 13 month period. The reward promotion program also offers monthly VIP Concert Tickets, and flights and accommodations, at venues around the Unites States. "
IF any SHAREHOLDERS are having doubts or forgot what we are waiting for: Re-Read above link to know these guys are working on a unprecedented Event !!! Gotta get it RIGHT!