I agree with all you say, however don't discount the Dr. Pepper/Snapple Group from buyout candidates..They got in the game too with Skinny Water, they would love to take some market share away from Pepsi's MusMilk with Phase III. I have had them both, and the taste comparison isn't even close. Phase III blows MM away, plus it has real milk. Would be curious to hear your speculation/s on the NDA. My view is either a buyout or some type of communication with the FDA, maybe an authorization on a 6pack as Roy called it, an 'Ensure Knockoff'..6 pack to be merchandised within the diet/nutrition section by Boost and Ensure. This product has so much merchandising potential, To get that kind of shelf space, product location, everything involved costs time, money and a much larger staff within the organization, which we don't have. That's what I base my buyout opinion earlier rather than later on. We're just underfinanced and understaffed right now for that kind of growth. But as you say, Coke is very well financed and staffed globally. Lot of potential market share up for grabs here, who wants it the most... :) ATTD !
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