>>To those who say that posts on message boards
don’t matter, I say: wrong, they do matter<<
I have proof of 5 companies operating in various
and different sectors, not similar in nature,
neither in size, all of which zealously reading
message boards.
In one case a CEO stated in an interview that he
himself indulges in this practice personally 15
minutes on a daily basis 'in order to get the
feeling how the company is perceived by the public
and the shareholders'.
I have no proof of their acting on the messages
though.
Dubi