I do not know who Buttonwood is, however, If you follow the link below, Looks to me like Pechala started the hype with thier new research report that they put out on Feb. 10th, 2012
News:February 10 – Pechala`s Reports Releases Research on AdStar, Inc. There is a new research report out on AdStar, Inc. (OTC: ADST). Those interested can access the report!