I look at the pet cakes brand and the creation of an app/ virtual world that could increase the appeal of a toy like this and the possibilities are endless!
For example, every kid I know loves the webkinz brand...if you look at the virtual world created for this toy then you will see just how important this is to the mass appeal of the toy.
This is a world created around the toy that allows the child to adopt the animal, purchase things for the pet and also has games attached to it!
They accomplish all of this through a Game Card. The Game Card is purchased and then adds points to the child's account where they can buy things with the points within the virtual world!
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