News Focus
News Focus
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ORCA

01/30/12 11:16 PM

#70659 RE: FerrariFr34k #70657

BRAV:This news was the best news ever.UNBELIEVABLE NEWS.WE SHOULD BE TRADING WELL OVER 5 CENTS PPS ON THIS NEWS ALONE BELOW.IMO.
LOS ANGELES--(BUSINESS WIRE)-- BRAVADA International (www.OnlyLeggings.com) (Pink Sheets:BRAV) announced today that new store openings, website launches and other organic growth drivers are expected to impact revenue guidance upwards as they are not included in BRAVADA’s quarterly projections. When providing quarterly guidance, BRAVADA only includes revenue drivers that are known and producing. BRAVADA recently provided revenue guidance of $650,000 – $725,000 for Q1, 2012 and $750,000 – $825,000 for Q2, 2012 (600% year over year growth) which includes only the two existing WOL stores and OnlyLeggings.com. BRAVADA does not include anticipated new store openings, such as the new proposed World of Leggings (WOL) retail store on 3rd Street, potential future stores, future website launches and the like into its guidance until they are open and operational.

January, which is considered a slow month for retail, is currently tracking at well over $200,000 in revenue with current Q1 2012 projections at $650,000 - $725,000. In the event that the third WOL retail store opens and/or WorldofLeggings.com is launched, revenue guidance will be guided up appropriately as well as any seasonal benefits that tend to occur in the beginning of February.

“There seems to be some confusion in how BRAVADA determines its quarterly revenue guidance,” replied CEO Danny Alex. “We only include those revenue centers that are producing of which there are three: WOL Robertson, WOL Melrose and OnlyLeggings.com. If we add a new 4000 square foot WOL location, it would more than double our retail square footage foot print with an expected commensurate impact on our revenue guidance, but until it is actually added, it is not included in revenue guidance as is the case with WorldofLeggings.com. If we plan eight new stores in 2012, none will actually be factored into quarterly revenue guidance until they are open and operational. This is the prudent way to do our quarterly guidance and will raise our quarterly guidance as new stores and websites go online and are operational.”

Mr. Alex continued, “Our WOL retail stores are performing way beyond expectations, so much so that we have the confidence to expand to other locations with our first two yielding free cash flow right out of the gate. We do not know in which quarter we will have new operating entities established so on a quarterly basis we only include numbers that we are certain of; however, on a full year basis, we include the full scope of what we believe is achievable. It is also notable that we have not raised any funds for general operations in almost three (3) months, an indication of how quickly this company is growing and using its resources efficiently.”

BRAVADA maintains its full year 2012 estimate of $6.1 million - $7.0 million in top line revenue and believes that it can even exceed these estimates with favorable conditions.
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NioStar

01/30/12 11:17 PM

#70660 RE: FerrariFr34k #70657

As good as it gets =>

No Baloney Here Dude => ( 7 to 10 stores end of 2011)

LOS ANGELES--(BUSINESS WIRE)--BRAVADA International Ltd. (www.Bravadawomen.com) (Pink Sheets:BRAV) announced today that it has completed and will release its women’s activewear private label brand, BRAVADA Elite in early Q2 2011. BRAVADA Elite is BRAVADA’s high performance women’s activewear sport fashion product line and over the past few months, has developed a long-term relationship with one of Brazil’s leading women’s activewear / sport fashion manufacturers with over 25 years of design and manufacturing experience. The BRAVADA Elite Women’s Activewear Collection is the cornerstone to BRAVADA’s accelerated growth strategy for 2011 through immediate gross margin expansion, wholesale revenue growth of BRAVADA Elite, BRAVADA Women’s Athletica store openings and more. The BRAVADA Elite Private Label Collection provides:

1. Gross margin expansion of between 15% - 25% through significant lower cost of goods while increasing overall quality of BRAVADA’s women’s activewear and sport fashion offerings.
2. A New BRAVADA Elite Collection of between 50 - 75 distinct pieces twice annually (every 6 months)
3. Accelerated BRAVADA Women’s Athletica retail store openings, Domestic and Internationally
4. Domestic wholesale to select third party retailers
5. International Wholesale to select third party retailers
6. Implementation of BRAVADA’s Women’s Athletica franchise store program
7. A number of additional opportunities currently under discussion, to be announced.

BRAVADA Women’s Athletica Corporate Retail Store Expansion

BRAVADA expects to accelerate its corporate store openings throughout fiscal year 2011 with a target of 7 -10 corporate BRAVADA Women’s Athletica Stores by the end 2011. Revenue has continued extremely strong both online and in-store and the introduction of BRAVADA Elite is expected to magnify gross margins, revenue and organic growth across all of BRAVADA’s revenue idioms.

BRAVADA Elite Wholesale - Domestic and International

BRAVADA currently has a significant number of select third party retailers who have requested to retail BRAVADA’s private activewear collections. BRAVADA has completed its wholesale ordering system software on BravadaWomen.com and expects to begin marketing and distributing BRAVADA Elite upon receiving its initial large shipment. BRAVADA has had requests from around the globe from Canada, Australia, the United Kingdom and Italy as well as domestically. BRAVADA expects to make an announcement with regards to its wholesale business shortly.

Retailers interested in carrying the BRAVADA Elite Collection may contact BRAVADA at Bravada@BravadaLtd.com.