17,407 @ $15 per order =$261,105 for onlyleggings.com = $78,895 for two stores Q4 or $39,447.5 per store or $438.30 per store per day.
So this post would not factor in to this equation
o where are we 12 days into January ? are we anywhere near 250 to 300 orders per day ?
Are we tracking 1.5M to 1.75M for Q1 2012 ? or anything over 610K to 725K Q4 2011 Guidance ?
250 to 300 orders a day @15 an order would only equal $3,750 to $4,500 a day or $337,500 to $405,000 which would make the numbers far less than the 1.5 to 1.75 mil (that is not growth equation) So now I will answer you that no the company is not tracking 600 orders a day to meet this equation.
So I look at the 15$ an order projection and I look at the onlyeleggings.com website in question. Under search items under $17 and under (included 12$ and under) and only find 48 items of the 500 as advertised items on google search that are on the website.
So by the 15$ an order theory. 90% of all items sold fall under that category (17$ and under) and are only purchased one at a time with no more than 1 item per order. My math could be incorrect and can be adjusted, do to my purchased items from the website (30 or so and never 15$ or lower). I am sticking to my theory to 33$ an average order (I still feel is low) but it makes my estimate of 700k for Q4 very reasonable for Bravada. But at least we understand each other a little better.
Oct. 18th 19404- Oct 1st 16284 = 3120 orders total from the 1st through the 18th. $100,000+/3120 orders = average dollars spent per order-->$32.05. There it is in black and white, unequivocal, indisputable fact. Hope this helps.